Don Prudencio Unanue




Country of origin: Spain

Year came to U.S.: 1921

Business: Goya Foods (1936)

Headquarters: Secaucus, NJ

Annual revenue: $1.5 billion (approximate)

Worldwide employment: 4,000

  • Goya Foods is the largest family-owned Hispanic food company in the United States.


  • Prudencio Unanue purchased the name Goya from a sardine supplier for $1.00 in 1936.

Prudencio Unanue was born in northern Spain and immigrated with his family to Puerto Rico in 1903. After marrying another Spanish immigrant, Carolina Casal, in 1921, he moved to New York and became a food broker for products imported from Spain.

The Spanish Civil War cut off the food supply lines in 1936 and Unanue had to innovate.  He purchased a shipment of Moroccan sardines and, with his wife’s help, packaged them in a small Manhattan warehouse and sold them to local stores. He purchased the rights to the brand name “Goya” from the sardine supplier for just $1.00 and opened his first storefront in Manhattan.

They quickly added products such as olives and olive oil that appealed to the growing immigrant market seeking authentic Spanish flavors. The import business grew tremendously. Eventually, they began doing their own food processing, canning and packaging. In 1958, Goya Foods bought its first factory in Brooklyn, New York.

Since then it’s grown to become the largest family-owned Hispanic food company in the United States and the 23rd largest privately owned company. Its more than 2,200 food products represent the spectrum of authentic Latin American cuisine. Goya is known for its philanthropic ventures, including millions of pounds of food donations in the aftermath of natural disasters like Hurricane Maria and Superstorm Sandy.

Goya is more than just a business, it’s a cultural icon. In 1999, the Smithsonian National Museum of American History in Washington, D.C., opened a Goya Foods exhibit. To celebrate its 75th anniversary, the company commissioned historian Guillermo Baralt to document the company’s history and Hispanic immigration in the book If It’s Goya, It Has To Be Good – 75 Years of History.

Prudencio Unanue’s grandson and current Goya CEO Robert Unanue presented a copy of the book to President Barack Obama, saying, “The United States has welcomed immigrants from all parts of the world, and we, as Hispanics, have embraced our responsibility to work to make it a better country and contribute to its ongoing development and in the process, become agents of change, encouragement and inspiration.” More recently, Robert Unanue courted controversy and boycotts with his outspoken political views.

Updated July 2022