Philadelphia’s ‘Welcoming Center’ shows how to engage immigrant businesses

Karolyn Chamberlin, Small Business Development Manager at the Welcoming Center for New Pennsylvanians, speaks at “Reaching and Engaging Immigrant Businesses” on April 24, 2012.
It’s not easy for economic and community developers to make productive connections with small businesses. It’s even harder when the business owners come from a different place, speak a different language and likely have very different worldviews and cultures. In fact, immigrant businesses in neighborhoods are largely disconnected from the services available to support their growth.
However, these immigrant-owned businesses revitalize neighborhoods that have been in long-term decline and are an important part of strengthening local economies. The Immigrant Learning Center, Inc. (ILC) partnered with MassINC and the Massachusetts Association of Community Development Corporation to host a workshop on “Reaching and Engaging Immigrant Businesses,” provided by the Welcoming Center for New Pennsylvanians. The Welcoming Center has developed innovative approaches, methods and tools for reaching and engaging immigrant businesses over the last decade.
The workshop was made possible by a grant from the Metropolitan Area Planning Council (MAPC) under Sustainable Communities funding provided by HUD (Housing and Urban Development). Fifty economic and community development professionals in Greater Boston participated in a full-day training at the Federal Reserve Bank of Boston on April 24, 2012. A special half-day training was provided the next day for a similar group in Lynn where an in-depth project to support the growth of immigrant businesses will take place over the next eight months.
Ana Patricia Munoz, senior policy analyst (regional and community outreach) at the Federal Reserve Bank of Boston welcomed participants. The workshop was facilitated by two members of the Welcoming Center: Deputy Director Bahiya Cabral-Johnson (pictured left) and Small Business Development Manager Karolyn Chamberlin
Through group exercises, presentations and case studies, Cabral-Johnson and Chamberlin guided participants through today’s best tools and techniques for connecting to and maintaining relationships with immigrant business owners. They tackled issues like economic integration, explained why immigrant entrepreneurs were economic assets and instructed on various means through which organizations could measure the success of their outreach initiatives. Some highlights from the training included how to conduct initial contacts with immigrant businesses, how to develop simple business guides and the cell phone alert system “Opportunity Calls.” The full training agenda can be found here.
The workshop concluded with a spirited Q&A illustrating the enthusiasm of participants and the importance of the information provided by the Welcoming Center for New Pennsylvanians.

A participant presents the findings of her group during an exercise at the workshop “Reaching and Engaging Immigrant Businesses.”






On the fourth floor, Dr. Marcia Drew Hohn, director of The ILC Public Education Institute, guided the BC students through the Institute’s research. She also gave a lesson in immigration legislation.
The Forum generated two days of intense discussion on immigration policy, enlightening presentations on Asians and Latino/as and, according to one teacher from Marlborough High School, a rare chance for “networking with other members of the ELL [English language learner] community.” Presentations were made by The ILC Public Education Institute Director
A participant from Boston Public Schools (Roxbury) found it “very crucial in this day and age given the kind of diversity that schools are dealing with.”




